DJ Rees Weddings


 

ROLE

Visual Design

STUDIO

Freelance

COLLABORATORS

Kaley Kocinski (Photography)
Danaea & Silas Godard (Photography)
Joy Warren (Photography)


TIMELINE

2019 - 2020

PROJECT OVERVIEW

Too many wedding DJs are just washed up club DJs. In comparison to a club, the wedding atmosphere is genuine and has a sense of fun without any regard for emotionless ‘cool’. DJ Rees Weddings’ identity sought to highlight the their specific passion for wedding atmosphere.

DJ Rees was an exercise in self branding, but with an actual budget and implementation plan. In that sense, it was more emotionally draining than working with a client because it was my dreams, money and business at stake.
 

 

THE PROBLEM

Most wedding DJs are club DJs who use weddings as a way earn extra money. A club DJ does not play the right type of music for a wedding, and the branding of these wedding DJs reflects that unfortunate truth.

THE GOAL

Communicate to the bride that DJ Rees uniquely cares about weddings, and that music choice that fits their event is our number one priority.
 
 

THE SOLUTION

Gathering inspiration from wedding photographers rather than other DJs allowed us to create an identity that is uniquely positioned to impress the bride. 

We created a logo system and website that fit the needs of a bride, rather than a club promoter. 

We also developed the phrase “Keeping Dancefloors Packed” which communicated the brand messaging.

We then collaborated with prominent wedding photographers to provide imagery for the brand from weddings that DJ Rees performed at.
 
 

THE IMPACT

Focus-groups of recently married brides showed in overwhelming majority that they would have hired DJ Rees to perform at their wedding instead of the DJ they went with based on branding.